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Mike Bosworth

Technical title for Mike Bosworth

5.0
Author, Speaker, Sales Philosopher, Ex-Xerox
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About me

Mike Bosworth has been a thought leader in sales over the last several decades. He is an author, speaker, sales philosopher, and story seeker. Bosworth is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets, co-author of Customer Centric Selling, and co-author of What Great Salespeople Do: The Science of Selling Through Emotional Connection And The Power of Story.

Here are my top 3 achievements:

  1. Created Story Seekers, the premeire story-selling methodology.
  2. Invented Solution Selling and trained thousands of enterprise sellers over 4 decades.
  3. Took part in the initial SPIN research study while at XEROX.
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