Unlocking potential…
Sharpening your expertise…
Syncing growth mindset…
Refining coaching insights…
Aligning coaching stars…
Warming up for breakthroughs…
Energizing coaching flow…
Fine-tuning growth strategies…
Unlocking new perspectives…
Navigating the path to success…
Fueling transformation…
Building momentum for change…

LORA KRATCHOUNOVA

Technical title for LORA KRATCHOUNOVA

Founder and CEO
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About me

I'm a seasoned tech marketing executive and the founder and CEO of Scratch Marketing + Media. With over two decades of experience in the field, I have a track record of building and leading high-performing, cross-functional teams that drive growth, impact and innovation. Under my leadership, Scratch has become known for “getting” complex enterprise tech – from distributed systems, networking, and cloud to AI/ML. This expertise, coupled with Scratch’ strategic, full-service approach, have positioned challenger brands to punch above their weight in competitive markets. I mentor, teach and support numerous tech accelerators and communities across the globe, including the TechStars/ Boston, CIC/ Japan, the Bulgarian Innovation Hub/ San Francisco, and now Ignyte.

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