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Abner Germanow

Technical title for Abner Germanow

5.0
Positioning facilitator. Ex-CMO, IDC analyst, VP Product Marketing
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About me

Do prospects understand the value of your company before your first meeting? Can prospects explain your value proposition to peers? Do your sales, marketing, and product teams all describe the company differently? 

If not, it's time to create or refresh your positioning to clarify the GTM strategies that engage your ideal customer accounts and champions. Positioning is the foundation for building sales conversations, account discovery, funding pitches, and GTM strategies for sales, marketing, and product development.  

I'm a former VP of Product Marketing, CMO, and recovering industry analyst with technical expertise in technology infrastructure and software development. I combine this with deep customer empathy and a history of positioning companies and scaling messaging across go-to-market teams. Now, I facilitate positioning changes with leadership teams to help them clarify product strategies, define ideal customer profiles, and enable sales and marketing teams to drive revenue. 

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60-Minute 1:1 Video Coaching Sessions

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