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Joe Sawyer

Technical title for Joe Sawyer

5x CMO, 3x Category Creator, Ex-Mirakl, ReliaQuest, Amwell, Forrester
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About me

I'm a 5x Chief Marketing Officer of high-growth, high-visibility firms growing to or through multi-billion dollar valuations. Now I'm an operator, advisor, and LP in multiple funds and ventures -- PE and VC.

I focus and differentiate on three areas:

- Category creation and domination: Should you create a new category or redefine an existing one?  I've helped build successful new multi-billion dollar categories (telehealth, online marketplaces) and torn down/re-positioned to dominate existing ones - drawing on my upbringing as a Forrester analyst. 

- Pipeline: How do you capture and maximize the financial impact of marketing? I've built multiple GTM engines that combine market-leading positioning with operational excellence to supercharge sourced and influenced pipeline. From 7% of sourced CARR to 42% in 18 months. From 25% to 46% while delivering years of 40% top line growth. From no measurable marketing impact to the primary source of new business in one year. All while accelerating nearly every deal.

- A single GTM motion across sales, marketing, and CS. You can't have high-impact marketing in a silo - there are three pistons that need to be firing together to drive results.

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