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Unlocking potential…
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David Appel

Technical title for David Appel

5.0
Vertical B2B GTM Leader / Former NetSuite, Bill.com, and Sage Intacct
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About me

Strategic Global Vertical B2B GTM Executive with a proven track record of scaling SaaS and AI companies from $25M to $100M. Over time, his sales organizations have earned the business of >2,800 SaaS and technology clients, for $1B in revenue. He previously was responsible for the complete customer lifecycle, including global sales, marketing, and customer success, for the Sage Intacct Technology Vertical, growing 400%, led Direct Sales at Bill.com at 80% growth, built and led NetSuite’s Software Vertical to being #1 worldwide, and was part of IBM’s Corporate Development team, starting his career at Oracle. $200B of IPO market capitalization has been sold by David's teams.

Built three organizations growing from $25M+:

- Top business unit at Intacct. Grown 30-40%/yr. GM role over GTM - product marketing, demand gen marketing, sales, enablement, customer success. Joined pre-$1B acquisition by Sage.

- Owned Direct Sales at Bill.com, growing 85%, expanding team 3x. Responsible for 50% of revenue. Joined pre-IPO.

- Top business unit at NetSuite, Sales Leader of the Year. Grew 50%/yr. Doubled team, owned hunters and farmers.

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