Unlocking potential…
Sharpening your expertise…
Syncing growth mindset…
Refining coaching insights…
Aligning coaching stars…
Warming up for breakthroughs…
Energizing coaching flow…
Fine-tuning growth strategies…
Unlocking new perspectives…
Navigating the path to success…
Fueling transformation…
Building momentum for change…

Allison Snow

Technical title for Allison Snow

B2B Marketing & GTM Strategist, Ex-Demand Spring, Bizzabo
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About me

B2B Marketing & GTM Strategist, Ex-Demand Spring, Bizzabo My experience encompasses leadership, sales enablement, product marketing, revenue marketing, and customer marketing roles, both as a VP-level practitioner and as a trusted consultant and industry analyst (Forrester). 20+ years of expertise in crafting and executing strategic marketing initiatives, catalyzing revenue growth, and fostering brand differentiation. Seasoned B2B marketing executive with a proven track record of elevating commercial growth strategies to new heights. My career spans diverse industry landscapes, from billion-dollar global IT consultancies to nimble private-equity-backed startups. My passion lies in orchestrating cross-functional collaboration among marketing, sales, product, and customer success teams to create harmonious, customer-centric narratives.

Top 3 achievements:
– Increased GTM satisfaction results by 60% with superior sales enablement assets, solution-centric playbooks, and well-orchestrated product launches.

– Generated 54% increase in field readiness with customer, market, and competitive insights engine.

– Influenced over 40% of quarterly pipeline through customer advocacy activation.

– Reduced at-risk ARR by 20% with programmatic intervention against at-risk accounts that boosted adoption and usage.

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