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Anastasia Pavlova

Technical title for Anastasia Pavlova

5.0
Founder & CMO, Bold GTM, Ex-Uberflip, Adobe Marketo
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About me

Anastasia helps startup founders, GTM executives and VCs drive revenue acceleration, customer retention, and efficient growth. She's not your average CMO—she's a go-to-market strategist with a solid business foundation, backed by an MBA from Haas School of Business, and supported by 20 years of full-funnel marketing experience across B2B SaaS, cybersecurity, ecommerce, and B2C Tech sectors.

Here are my top 3 achievements:

  1. For a Series D cybersecurity company, grew revenue by more than 2X (from $35M to $80M+), increased sales efficiencies by 40%, achieved net revenue retention of over 120%.
  2. Upskilled Analyst Relations function and secured company’s debut leadership positions in the Gartner Magic Quadrant for Access Management and Forrester Wave in IDaaS for Enterprise.
  3. For Adobe Marketo, pioneered scalable, targeted account-based strategies and executed a pilot resulting in 43% higher win rates and a 44% increase in average selling price for target accounts.
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