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Mark Stouse

Technical title for Mark Stouse

5.0
Your effectiveness is everything
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About me

As CEO of ProofAnalytics.ai, I lead the team with the only AI-native, MASB certified platform that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing, communications, customer success, and commercial strategy, I have a passion for transforming GTM performance with analytics-led decision making.

I also leverage my expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, I have been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. I am committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.

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