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Gregory Unruh

Technical title for Gregory Unruh

Fractional CPO & Channel Expert
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About me

The rise of the Chief Partnerships Officer (CPO) reflects the growing importance of strategic partnerships in the corporate landscape. As companies seek to drive revenue and accelerate growth, they are recognizing the need for a dedicated executive to oversee and manage these critical relationships. The CPO role has emerged to fill this gap, providing a C-suite level representative who can navigate the complexities of partnership development, negotiation, and optimization. While the responsibilities of the CPO may have been informally carried out by various executives and leaders in the past, the formalization of this position underscores the recognition that partnerships are a significant and indispensable component of a company's success. As businesses continue to explore new avenues for collaboration and synergy, the CPO is poised to play a pivotal role in shaping the strategic direction and growth trajectory of the organization. As a Fractional CPO you can access this level of leadership and experience on a contract basis.

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