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Lara Shackelford

Senior Vice President of Growth Marketing

Lara Shackelford

Senior Vice President of Growth Marketing

5.0

About me

Lara Shackelford is a seasoned AI strategist and CMO with 20+ years of leadership in data and AI technologies, is pursuing a Master's in AI from Oxford. She founded a company driving enhanced marketing and customer engagement through AI-fueled strategies. Lara has launched two tech unicorns and led marketing teams at Oracle, Microsoft, Intel, and Google's Looker.

Achievements

  • Industry recognition: 4x LinkedIn Top Voice in AI, Top 35 B2B CMOs, award-winning thought leader, and is earning her Masteri's in AI grom Oxford
  • Drove revenue growth: At DataStax, grew from $5M to $25M, increased valuation from $100M to $1BN in 12 months
  • Launched tech unicorns: Key roles at DataStax, Looker (Google-acquired), Platfora (Workday-acquired)

What to expect

30 minute session

  • Expect AI strategy insights, marketing expertise, and tech l

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1:1 Video Consultation

Book a 1:1 live video consultation & get personalized coaching

Skills to cover with Lara

AI Strategy

AI-driven marketing

CX optimization

Tech industry marketing and leadership

MarTech, SalesTech & CRM

Customer experience

Customer engagement

Pipeline development and revenue

Marketing Team Leadership

Diversity, Equity , and Inclusion

or buy a package

SELECT Package #2

1:1 Mentoring – 2-4 sessions (Silver)

1:1 chat
1:1 video calls (60 min – 4 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
Private community of peers

SELECT Package #3

1:1 Mentoring – 5-9 sessions (Gold)

What’s included

1:1 chat
1:1 video calls (2.5 hours – 9 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
Private community of peers
Exclusive spotlight in HSE Community (20K GTM leaders)
In-depth lessons (with decks, documents & templates)
Weekly homework projects to apply learnings

SELECT Package #4

1:1 Mentoring – 10+ sessions (Platinum)

What’s included

1:1 chat
1:1 video calls (5 – 10 hours+)
Interactive live sessions with role plays and drills
Guided feedback & reflection
Private community of peers
Exclusive spotlight in HSE Community (20K GTM leaders)
In-depth lessons (with decks, documents & templates)
Weekly homework projects to apply learnings

Scroll to see options

What to expect

30 minute session

  • Expect AI strategy insights, marketing expertise, and tech l

Lara Shackelford

Senior Vice President of Growth Marketing

5.0

Show more

Lara's Hard Skills

    ABMAccount planningAcount-based marketingAgents: LangChain, Reworked, etc.AIAI agents orchestrationAI IntegrationAI pipeline generationAI prospectingAI-driven CSAI-driven marketingAI-driven salesAI/ML DevelopmentBrandingBuilding a marketing planBusiness case creationBusiness StrategyCareer AdvancementChatGPTCoachingCold CallingCold EmailingCommunity managementCompetitor research & analysisConsultingContent marketingCross-sellCustomer SuccessData analysisData scienceDemand generationEmail marketingEvent planningFinanceFinancial analysisFoundation ModelsFundraisingGrowthGTMHiring / recruitingInvestingLead GenerationLeadershipLLMs (GPT4, Bard, Claude, Anthropic, CoPilot)Market ResearchMarketingMarketing automationMarketing strategyNetworkingPerformance reviewsPipeline generationPitchingPositioningPresentationProductPrompt EngineeringPrompt MonitoringProspectingPublic RelationsPublic SpeakingQualificationRAG (Retrieval Augmented Generation)RevOpsROI calculation & analysisSalesSales automationScalingStorytellingStrategic SellingTargeting / researchingTeam buildingTech stack optimizationVideo (HeyGen)Visual (Midjourney, Stable Diffusion, Dall-E, Runway, Pika)

How it works

Find a coach

Choose from our list of top experts in their field

Book a session

Select a time that’s ideal for both you and the coach

Join a video call

Join the 1:1 video call, ask questions, and get expert advice

Common questions

Where do the sessions happen?

The sessions are “powered by HSE” because they are video calls triggered within the platform, not Zoom. You’ll be given access to a simple link in your calendar that is active 15 minutes prior to the time of your coaching session.

Why should I trust HSE?

The HSE marketplace stands out for its comprehensive selection of top-tier professionals, including C-Levels, VPs, and practitioners from renowned global companies such as Cisco, Okta, Salesforce, DocuSign, Gong, and more. Furthermore, the platform is backed by a vibrant GTM community of over 20,000 leaders from around the world, enhancing its credibility and value.

Refund policy

In situations where the coach doesn’t show, you will receive a refund to your wallet as a credit to apply to additional coaching sessions.

How does a 1:1 video consultation work?

Choose from our list of top experts in their field, select a time that’s ideal for both you and the coach. At the time of the appointment, join the 1:1 video call, address your biggest challenge, ask questions, and get expert advice.

How long are the sessions?

Most of our coaches offer 1:1 video consultations lasting between 30 and 60 minutes. During the booking process, you can choose the duration that best suits your needs.

How much can we accomplish in a virtual session?

Overall, the majority of our customers have been extremely satisfied with the results of their live 1:1 video consultations. We have received numerous five-star reviews, and a high percentage of our customers choose to rebook the same coach or other coaches because their experience surpassed their expectations. While our most popular sessions are 60 minutes long, a 30-minute session can still be very productive.

Can I book a coach more than once?

Yes, many of our customers book the same coach or a group of coaches regularly, and there are no limits.

What time zones are the video consultations based in?

All times are displayed on the HSE marketplace in your local time zone. For instance, if you are in San Francisco, the times will be shown in PT.

Do you support international customers?

Top coaches are available in all countries that accept Stripe.

Can I reschedule or cancel my session?

You can reschedule calls at least 4 hours before the session.

Booking options

Powered by

Book a coaching call

1:1 Video Consultation

Book a 1:1 live video consultation & get personalized coaching

Skills to cover with Lara

AI Strategy

AI-driven marketing

CX optimization

Tech industry marketing and leadership

MarTech, SalesTech & CRM

Customer experience

Customer engagement

Pipeline development and revenue

Marketing Team Leadership

Diversity, Equity , and Inclusion

or buy a package

SELECT Package #2

1:1 Mentoring – 2-4 sessions (Silver)

1:1 chat
1:1 video calls (60 min – 4 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
Private community of peers

SELECT Package #3

1:1 Mentoring – 5-9 sessions (Gold)

What’s included

1:1 chat
1:1 video calls (2.5 hours – 9 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
Private community of peers
Exclusive spotlight in HSE Community (20K GTM leaders)
In-depth lessons (with decks, documents & templates)
Weekly homework projects to apply learnings

SELECT Package #4

1:1 Mentoring – 10+ sessions (Platinum)

What’s included

1:1 chat
1:1 video calls (5 – 10 hours+)
Interactive live sessions with role plays and drills
Guided feedback & reflection
Private community of peers
Exclusive spotlight in HSE Community (20K GTM leaders)
In-depth lessons (with decks, documents & templates)
Weekly homework projects to apply learnings
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Nothing immediately happens on the platform without mutual acceptance. Therefore, pending actions appear to allow for coaches and clients to stay aligned.
  1. BOTH Coach & Client must confirm availability before appointments appear on calendar.
  2. BOTH Coach & Client must confirm a session occurred in order to trigger pay outs.

You can find more information about mandatory actions in the relevant section of our Help Center.

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