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Marcelo Salup

Fractional CMO specialized in product launches

Marcelo Salup

Fractional CMO specialized in product launches

5.0

About me

I am a recognized expert in customer insights, branding, digital and direct with a specialization in product launches and relaunches in the B2C category. I have worked with 100+ brands in at least 50 countries across dozens of categories. If you would examples of my success, let's speak.

Achievements

  • I was part of the team that created the first mathematically defined customer database in the world
  • Created a strategic planning process that was implemented in LATAM, Asia, Africa and parts of Europe. It is called TOE - Theory of Everything
  • Created a strategic planning process that was implemented in LATAM, Asia, Africa and parts of Europe. It is called TOE - Theory of Everything

What to expect

60 minute session

  • Guide you to write your brief, create a working plan, do it

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1:1 Video Consultation

Book a 1:1 live video consultation & get personalized coaching

Skills to cover with Marcelo

Creating a marketing strategy that will increase your sales

or buy a package

SELECT Package #2

1:1 Mentoring – 2-4 sessions (Silver)

1:1 chat
1:1 video calls (60 min – 4 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
In-depth lessons (with decks, documents & templates)
Improving segmentation and customization of creatives

SELECT Package #3

1:1 Mentoring – 5-9 sessions (Gold)

1:1 chat
1:1 video calls (2.5 hours – 9 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
In-depth lessons (with decks, documents & templates)
Audience segmentation and customized creative delivery

SELECT Package #4

1:1 Mentoring – 10+ sessions (Platinum)

What’s included

1:1 chat
1:1 video calls (5 – 10 hours+)
Interactive live sessions with role plays and drills
Guided feedback & reflection
In-depth lessons (with decks, documents & templates)
Weekly homework projects to apply learnings
Audience segmentation and custom creative delivery

Scroll to see options

What to expect

60 minute session

  • Guide you to write your brief, create a working plan, do it

Marcelo Salup

Fractional CMO specialized in product launches

5.0

Show more

Marcelo's Hard Skills

    BrandingBudget planningBuilding a marketing planBusiness StrategyCompetitor research & analysisCopywritingGTMLeadershipMarketingMarketing strategyMedia planningPositioningTeam building

How it works

Find a coach

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Book a session

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Join a video call

Join the 1:1 video call, ask questions, and get expert advice

Common questions

Where do the sessions happen?

The sessions are “powered by HSE” because they are video calls triggered within the platform, not Zoom. You’ll be given access to a simple link in your calendar that is active 15 minutes prior to the time of your coaching session.

Why should I trust HSE?

The HSE marketplace stands out for its comprehensive selection of top-tier professionals, including C-Levels, VPs, and practitioners from renowned global companies such as Cisco, Okta, Salesforce, DocuSign, Gong, and more. Furthermore, the platform is backed by a vibrant GTM community of over 20,000 leaders from around the world, enhancing its credibility and value.

Refund policy

In situations where the coach doesn’t show, you will receive a refund to your wallet as a credit to apply to additional coaching sessions.

How does a 1:1 video consultation work?

Choose from our list of top experts in their field, select a time that’s ideal for both you and the coach. At the time of the appointment, join the 1:1 video call, address your biggest challenge, ask questions, and get expert advice.

How long are the sessions?

Most of our coaches offer 1:1 video consultations lasting between 30 and 60 minutes. During the booking process, you can choose the duration that best suits your needs.

How much can we accomplish in a virtual session?

Overall, the majority of our customers have been extremely satisfied with the results of their live 1:1 video consultations. We have received numerous five-star reviews, and a high percentage of our customers choose to rebook the same coach or other coaches because their experience surpassed their expectations. While our most popular sessions are 60 minutes long, a 30-minute session can still be very productive.

Can I book a coach more than once?

Yes, many of our customers book the same coach or a group of coaches regularly, and there are no limits.

What time zones are the video consultations based in?

All times are displayed on the HSE marketplace in your local time zone. For instance, if you are in San Francisco, the times will be shown in PT.

Do you support international customers?

Top coaches are available in all countries that accept Stripe.

Can I reschedule or cancel my session?

You can reschedule calls at least 4 hours before the session.

Booking options

Powered by

Book a coaching call

1:1 Video Consultation

Book a 1:1 live video consultation & get personalized coaching

Skills to cover with Marcelo

Creating a marketing strategy that will increase your sales

or buy a package

SELECT Package #2

1:1 Mentoring – 2-4 sessions (Silver)

1:1 chat
1:1 video calls (60 min – 4 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
In-depth lessons (with decks, documents & templates)
Improving segmentation and customization of creatives

SELECT Package #3

1:1 Mentoring – 5-9 sessions (Gold)

1:1 chat
1:1 video calls (2.5 hours – 9 hours)
Interactive live sessions with role plays and drills
Guided feedback & reflection
In-depth lessons (with decks, documents & templates)
Audience segmentation and customized creative delivery

SELECT Package #4

1:1 Mentoring – 10+ sessions (Platinum)

What’s included

1:1 chat
1:1 video calls (5 – 10 hours+)
Interactive live sessions with role plays and drills
Guided feedback & reflection
In-depth lessons (with decks, documents & templates)
Weekly homework projects to apply learnings
Audience segmentation and custom creative delivery
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Nothing immediately happens on the platform without mutual acceptance. Therefore, pending actions appear to allow for coaches and clients to stay aligned.
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